I co-produced and launched the "Rate My Build" video series for Pacers Gaming, the official NBA 2K esports team of the Indiana Pacers, working alongside the team’s senior director. The series provided community-driven build reviews for NBA 2K19 and brought in over 100 weekly user submissions, fueling noticeable channel growth. I also produced standalone skill tutorials for the team, including “Best Shooting Guard Build for NBA 2K19,” which surpassed 100,000 views on YouTube. Across all content, I focused on platform-specific best practices—creating concise tutorials, engaging thumbnails, and interacting with the community—to drive views and build a loyal, active audience.