Design Work
I developed a look and advertising concept focused on the PS5 DualSense controller, emphasizing its soft, dual-tone design and refined ergonomic form. The project included high-fidelity 3D renders and a concept ad aimed at design-minded viewers, gamers, and creative directors, with the goal of showcasing the controller’s form, materials, and minimalist, brand-consistent aesthetic. I supported the work with a focused lookdev workflow that treated the controller as a hero product, prioritizing lighting, materials, and camera movement.
By using restrained color palettes, soft contrast, and minimal environments, I reinforced Sony’s visual identity and ensured the surface detail and form communicated the product’s qualities clearly and effectively, especially in a digital advertising context where polish and clarity are key.
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Created
2025
Medium
Content Marketing
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Software
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